Scotch — A Re-Brand Concept

For this project the goal was to either create or rebrand a company from scratch and demonstrate it through various examples. For this project I choose to work with Scotch brand tape to re-brand. To begin this project, I started with brainstorming and working on the logo and going from there. While working on this project I drew on personal experience and put myself in the place of the consumer. One of my favorite things is when either the packaging or the assets in the branding in engage with the customer. One way I did this for the brand concept is by planting obvious easter eggs for the consumer to find. Scroll below to view the complete brand concept and find the rest of the easter eggs.